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Eternal Image Signs Licensing Agreement with the Cat Fanciers' AssociationLast update: 2/20/2007 2:14:19 PMFARMINGTON HILLS, Mich., Feb 20, 2007 (BUSINESS WIRE) -- Eternal Image, Inc. (OTC:ETIM.PK), a public company engaged in the design, manufacturing and marketing of licensed brand image caskets and urns, today announced that it has completed a licensing agreement with the Cat Fanciers' Association. The not-for-profit organization was founded in 1906 and is the world's largest pedigreed cat and cattery (cat breeders) registration dedicated to the protection, care, and education of responsible cat ownership. The multi-year agreement covers the development, manufacturing and marketing of pet urns. Under the terms of the licensing agreement, Eternal Image is authorized to create customized urns featuring the Cat Fanciers' Association logo. The product is currently in the design and development phase. Cat Fanciers' Association is represented for licensing and merchandising by 4Kids Entertainment. "Pet owners have demonstrated a strong desire for access to brand-name funerary products for animals," said Clint Mytych, CEO of Eternal Image. "There was an immediate positive response, for example, when we announced our pre-order program for our American Kennel Club line that launches in March. Our goal has been to develop a sister line for cat owners, and we are very pleased that the prestigious Cat Fanciers' Association has chosen Eternal Image as a licensing partner." Until very recently, pet owners had few options when it came to purchasing an urn. Many purchased products made for human remains, usually a generic, oversized item that did not reflect the life of the very pet they were honoring, or, so-called "pet urns" converted from human urns with painted murals or snap-on accessories. "Americans spent nearly $40 billion on pets in 2006, and spending by owners on pets and pet supplies has doubled in the last decade," added Mytych. "There are 90.5 million owned cats in the United States alone. The time is clearly right for this line of products." For more information about Eternal Image, visit or call 1-888-6-CASKET. About the Cat Fanciers' Association The Cat Fanciers' Association (CFA), registers litters and cats and keeps detailed industry records. It hosts more than 650 world-renown competitions and shows each year, publishes a library of reference books and magazines, and organizes legislative initiatives on behalf of its members. CFA is a not-for-profit organization founded in 1906, is the world's largest pedigreed cat and cattery (cat breeders) registration dedicated to the protection, care, and education of responsible cat ownership. For more information, visit . About Eternal Image Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball(TM), Precious Moments(TM) and the Vatican Library Collection(TM), as well as pet urns featuring the American Kennel Club(TM) and the Cat Fanciers' Association(TM). For more information about EI, visit or call 1-888-6-CASKET. About 4Kids Entertainment Headquartered in New York City with an international office in London, 4Kids Entertainment, Inc. (KDE), is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; and Web site development. For further information, please visit the Company's Web sites at and . "Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995 Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements. *According to the World Wide Pet Industry Association. SOURCE: Eternal Image, Inc.
Investor Relations:Cambridge Investor RelationsTony Fazio, 781-214-9038orMedia Relations:a.s.a.p.r.Robbie Tarpley Raffish, 410-883-2000Copyright Business Wire 2007