al7bebe
عضو نشط
- التسجيل
- 24 مارس 2005
- المشاركات
- 10,052
Last Trade: 2.72
Trade Time: 3:23PM ET
Change: 0.42 (18.26%)
Prev Close: 2.30
Open: 2.35
Bid: 2.71 x 500
Ask: 2.72 x 600
1y Target Est: 4.83
Day's Range: 2.32 - 2.72
52wk Range: 2.10 - 4.64
Volume: 435,651
Avg Vol (3m): 96,354.5
عدى الفلتر
ممكن يروح 5 $$$$$$$$
Initiated w/ buy, $5 target at Northland (Not rated) 13-Aug-07 09:48 am Investment Highlights:
*MyRide.com(R) has potential to be a transformational catalyst for ABTL.
The migration of automotive marketing spend online over traditional mediums
is underway. ABTL's, MyRide.com(R), will attempt to be for consumer driven
automotive research what WebMD(R) is to consumer driven healthcare.
*Disruptive used-car online listing model. ABTL is instituting a
"pay-for-performance" used-car online listing model that should yield access
to the single largest on-line inventory of used cars in the industry.
Considering that merely 10% of the Company's current lead fee business is
generated by used-car inquiries and that the bulk of on-line automotive
searches are used-car in nature, MyRide.com(R) holds the potential to
experience web traffic that is far in excess of combined unique visitors on
all existing Autobytel properties.
*Traffic drives ad revenue potential and lower lead acquisition costs.
While the most obvious benefit of potentially becoming the de facto starting
point for web related automotive queries is the advertising potential, we
believe ABTL could significantly improve its costs structure by increasing
the amount of higher-margin internally generated leads above the current 20%
mix of leads. Today, the Company resells 80% of its total leads at
approximately 50% gross margins versus an internally generated lead on a
Company owned property that has 100% variable contribution margin.
*Stock represents attractive risk/reward prospects. While MyRide.com holds
the key to the Company's 3-5 year financial targets of $250M-$300M in
revenue with 15%-20% operating margins, we believe the Company's margin
structure could provide a profitable business if the Company were to
right-size what appears to be a relatively bloated cost structure. We feel
the upside potential far outweighs the downside risk in the stock, which
positions this stock as a turnaround with excellent risk/reward prospects.
Rate it:
Trade Time: 3:23PM ET
Change: 0.42 (18.26%)
Prev Close: 2.30
Open: 2.35
Bid: 2.71 x 500
Ask: 2.72 x 600
1y Target Est: 4.83
Day's Range: 2.32 - 2.72
52wk Range: 2.10 - 4.64
Volume: 435,651
Avg Vol (3m): 96,354.5
عدى الفلتر
ممكن يروح 5 $$$$$$$$
Initiated w/ buy, $5 target at Northland (Not rated) 13-Aug-07 09:48 am Investment Highlights:
*MyRide.com(R) has potential to be a transformational catalyst for ABTL.
The migration of automotive marketing spend online over traditional mediums
is underway. ABTL's, MyRide.com(R), will attempt to be for consumer driven
automotive research what WebMD(R) is to consumer driven healthcare.
*Disruptive used-car online listing model. ABTL is instituting a
"pay-for-performance" used-car online listing model that should yield access
to the single largest on-line inventory of used cars in the industry.
Considering that merely 10% of the Company's current lead fee business is
generated by used-car inquiries and that the bulk of on-line automotive
searches are used-car in nature, MyRide.com(R) holds the potential to
experience web traffic that is far in excess of combined unique visitors on
all existing Autobytel properties.
*Traffic drives ad revenue potential and lower lead acquisition costs.
While the most obvious benefit of potentially becoming the de facto starting
point for web related automotive queries is the advertising potential, we
believe ABTL could significantly improve its costs structure by increasing
the amount of higher-margin internally generated leads above the current 20%
mix of leads. Today, the Company resells 80% of its total leads at
approximately 50% gross margins versus an internally generated lead on a
Company owned property that has 100% variable contribution margin.
*Stock represents attractive risk/reward prospects. While MyRide.com holds
the key to the Company's 3-5 year financial targets of $250M-$300M in
revenue with 15%-20% operating margins, we believe the Company's margin
structure could provide a profitable business if the Company were to
right-size what appears to be a relatively bloated cost structure. We feel
the upside potential far outweighs the downside risk in the stock, which
positions this stock as a turnaround with excellent risk/reward prospects.
Rate it:
